Initiatives
Actions
A neighbourhood in motion
In the heart of Beja’s historic centre, Beja + Digital was created to boost local commerce, combining the richness of our history with an innovative vision that prepares the city for the future.
Infrastructure and Connectivity
Free Wi-Fi in the District
Installation of free Wi-Fi access points in strategic areas of the Digital Commercial District, providing fast and secure connections for visitors and shopkeepers.
Smart Urban Furniture
Installation of modern and functional urban furniture with technological integration and appealing design. These elements enhance the attractiveness of public spaces and the visual identity of the district.
Local Commerce and Products
Marketplace
An online platform that brings together shops, services and products from the Digital Commercial District, facilitating direct purchases, service bookings and contact with local merchants. The marketplace expands the digital reach of businesses and offers an integrated consumer experience.
Participation Seals
Creation of visual seals to identify establishments participating in the project. These seals recognise the active participation of merchants and reinforce consumer trust, promoting a cohesive image of the district.
Videocast “Memories of Beja”
A series of videos featuring testimonies and real stories from merchants who share experiences and memories about Beja. Episodes are available on the project’s social media channels.
Promotion of Local Products
Integrated digital and in-person communication campaigns to promote local products, highlighting their origin, tradition and quality.
Cultural and Street Activation
Street Activities
Regular activities in public spaces such as artistic performances, exhibitions and cultural shows. These actions energise the district and enhance community and tourist experiences.
Fairs and Events
Organisation of themed fairs and cultural events in partnership with merchants and local entities. These initiatives foster encounters between visitors, producers and shopkeepers, creating unique moments of celebration and discovery.
Training and Engagement
Thematic Workshops
Training sessions for merchants and entrepreneurs in the district, focused on topics such as digital marketing, social media, customer service, sustainability and in-store innovation.
Beja + Green
An educational initiative that promotes sustainability-related activities, aimed at students from primary, middle and secondary school levels. With a focus on innovation and positive impact, Beja + Green challenges young people to think of solutions for a more conscious and balanced future, valuing the environment, culture and local commerce.